Marketing, PR and Advertising
Below is a list of resources relevant to Marketing, PR and Advertising available via the Library. For a list of other useful resources, visit the General Resources webpage.
Communication & Mass Media Complete indexes over 600 journal titles in the field of communication and media; 370 of these are fully indexed, whilst there is selective indexing of about 230. The database provides full text articles from 240 titles. In addition, it features over 2,500 author profiles, who write in this field. Communication & Mass Media Complete is an EBSCOhost database and works in a similar way to Discover. Video tutorial.
British Standards Online (BSOL) is a database containing approximately 80,000 standards documents. It includes International (ISO) Standards, British (BSI) Standards and European (IEC) Standards. Bibliographic data only for American (ASTM) Standards. To get familiar with this database, click to view the User Guide
There has been an added tool accessing BSI. BSI’s documents will only be opened now by using the FileOpen plug in that needs to be installed on your device.
To download the plug-in follow the instructions on how to install FileOpen
If you are using a University PC , you need to contact ICT or email@example.com
You also need Adobe Acrobat/Adobe Reader to open the PDFs.
Statista is a searchable database of market and consumer data. It includes statistical data from sources like market researchers, trade organisations, journals and government databases. It contains more than 1,000,000 statistics on more than 80,000 topics from over 22,500 sources and 170 different industries. See Statista's help pages for further information.
General Resources contains a list of major university wide databases and search engines, such as the Library catalogue, Discover, Credo Reference, Newsbank and Scopus. Visit the General Resources page for more information.
Below is a list of the top 15 free online resources for Marketing, PR and Advertising as chosen by your Academic Liaison Librarian.
Download the full list here.
More than just a list of definitions, pages in the interactive glossary include the following features: Definitions, Information, Sites & Articles. All links out to professional tools and resources.
Marketing Sherpa is a publisher focused on reporting on inspirational stories of customer-first marketing.
The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media.
KnowThis.com is a leading information and resource website for those involved in marketing, market research, advertising, selling, promotion, and other marketing-related areas.
Campaign is the world’s leading business media brand serving the marketing, advertising and media communities.
Marketing Week defines itself as "your guide to the good, the bad and the ugly in the marketing industry over the last seven days".
Competition and Markets Authority: We work to promote competition for the benefit of consumers, both within and outside the UK. Our aim is to make markets work well for consumers, businesses and the economy.
Brand Channel offers original news, commentary and analysis from our journalists along with outside contributions, Q&As with leading practitioners and more.
The Office for National Statistics (ONS) is the UK's largest independent producer of official statistics and the recognised national statistical institute of the UK.
The Institute of Data & Marketing (IDM) is part of the Data & Marketing Association (DMA). It supports marketing performance through development programmes.
The Institute of Practitioners in Advertising (IPA) is the professional body supporting UK advertising agencies.