Below is a list of resources relevant to Marketing, PR and Advertising available via the Library. For a list of other useful resources, visit the General Resources webpage.
A database of media intelligence. It analyses and comments on media industry developments in the UK ; covering press, TV, radio, cinema, cable and satellite, online, outdoor and ambient. Video tutorial.
Communication & Mass Media Complete indexes over 600 journal titles in the field of communication and media; 370 of these are fully indexed, whilst there is selective indexing of about 230. The database provides full text articles from 240 titles. In addition, it features over 2,500 author profiles, who write in this field. Video tutorials.
General Resources contains a list of major university wide databases and search engines, such as the Library catalogue, Discover, Credo Reference, Newsbank and Scopus. Visit the General Resources page for more information.
Below is a list of the top 15 free online resources for Marketing, PR and Advertising as chosen by your Academic Liaison Librarian.
Download the full list here.
More than just a list of definitions, pages in the interactive glossary include the following features: Definitions, Information, Sites & Articles. All links out to professional tools and resources.
Marketing Sherpa is a publisher focused on reporting on inspirational stories of customer-first marketing.
The Advertising Association promotes the role, rights and responsibilities of advertising.
The Monash University Marketing Dictionary contains definitions and glossaries of key terms.
The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media.
KnowThis.com is a leading information and resource website for those involved in marketing, market research, advertising, selling, promotion, and other marketing-related areas.
Campaign is the world’s leading business media brand serving the marketing, advertising and media communities.
Marketing Week defines itself as "your guide to the good, the bad and the ugly in the marketing industry over the last seven days".
PRWeek is the world's leading PR and communications publication.
The NSMC is the centre of excellence for social marketing and behaviour change based in the UK.
Our network of more than 1,000 UK companies access research, free legal advice, political lobbying and industry guidance.
Competition and Markets Authority: We work to promote competition for the benefit of consumers, both within and outside the UK. Our aim is to make markets work well for consumers, businesses and the economy.
Information, case studies, data about outdoor advertising.
Brand Channel offers original news, commentary and analysis from our journalists along with outside contributions, Q&As with leading practitioners and more.
The IPM celebrates outstanding promotional marketing across the UK.