Marketing, PR and Advertising

Library resources


Below is a list of resources relevant to Marketing, PR and Advertising available via the Library. For a list of other useful resources, visit the General Resources webpage.


WARC Advertising and Market Knowledge contains thousands of leading edge articles and authoritative case studies covering areas such as advertising, marketing and media activity. Tutorial.


Henry Stewart Business and Management Collection includes over 1100 specially commissioned multimedia lectures, case stories and industry insights by experts from academia and industry.  Quick Start Guide available here.


Communication & Mass Media Complete indexes over 600 journal titles in the field of communication and media; 370 of these are fully indexed, whilst there is selective indexing of about 230. The database provides full text articles from 240 titles. In addition, it features over 2,500 author profiles, who write in this field. Communication & Mass Media Complete is an EBSCOhost database and works in a similar way to Discover. Video tutorial.


British Standards Online is a database containing approximately 80,000 standards documents. It includes International (ISO) Standards, British (BSI) Standards and European (IEC) Standards. Bibliographic data only for American (ASTM) Standards. Click to view the User Guide.


Financial Analysis Made Easy (FAME) is a database containing the financial information of about 11 million companies in the UK. All listed companies are covered, as well as many small companies, medium companies, and companies that are no longer active. You can download financial reports for individual companies, and you can run complex searches and comparisons between companies within certain industries. FAME is maintained by Bureau van Dijk.


MarketLine contains many industry and company profiles and reports, containing among other things: business histories, SWOT analyses, details of key competitors, case studies, and financial deals. User Guide and Video tutorial.


Statista is a searchable database of market and consumer data. It includes statistical data from sources like market researchers, trade organisations, journals and government databases. It contains more than 1,000,000 statistics on more than 80,000 topics from over 22,500 sources and 170 different industries. See Statista's help pages for further information.


General Resources contains a list of major university wide databases and search engines, such as the Library catalogue, Discover, Credo Reference, Newsbank and Scopus. Visit the General Resources page for more information.

Free resources


Below is a list of the top 15 free online resources for Marketing, PR and Advertising as chosen by your Academic Liaison Librarian.

Download the full list here.


More than just a list of definitions, pages in the interactive glossary include the following features: Definitions, Information, Sites & Articles. All links out to professional tools and resources.


Marketing Sherpa is a publisher focused on reporting on inspirational stories of customer-first marketing.


The Advertising Association promotes the role, rights and responsibilities of advertising.


The Monash University Marketing Dictionary contains definitions and glossaries of key terms.


The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media.


KnowThis.com is a leading information and resource website for those involved in marketing, market research, advertising, selling, promotion, and other marketing-related areas.


Campaign is the world’s leading business media brand serving the marketing, advertising and media communities.


Marketing Week defines itself as "your guide to the good, the bad and the ugly in the marketing industry over the last seven days".


PRWeek is the world's leading PR and communications publication.


The NSMC is the centre of excellence for social marketing and behaviour change based in the UK.


Competition and Markets Authority: We work to promote competition for the benefit of consumers, both within and outside the UK. Our aim is to make markets work well for consumers, businesses and the economy.


Information, case studies, data about outdoor advertising.


Brand Channel offers original news, commentary and analysis from our journalists along with outside contributions, Q&As with leading practitioners and more.


The IPM celebrates outstanding promotional marketing across the UK.


The Office for National Statistics (ONS) is the UK's largest independent producer of official statistics and the recognised national statistical institute of the UK.


The Drum is a leading news website for the media and marketing industry.


The Chartered Institute of Marketing (CIM) is the leading professional marketing body.


The Data & Marketing Association (DMA) is a trade organisation for marketers.


The Institute of Data & Marketing (IDM) is part of the Data & Marketing Association (DMA). It supports marketing performance through development programmes.


The Institute of Practitioners in Advertising (IPA) is the professional body supporting UK advertising agencies.


Econsultancy includes features on Best Practice, Data & Analytics, and Trends in marketing.


Smart Insights is a publisher and online learning platform for marketing practitioners.

Library on social media

Library blogs

Facebook

Twitter

Instagram

Our Tweets: @uoblibrary