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Marketing, PR and Advertising

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Library resources

List of library resources

Below is a list of resources relevant to Marketing, PR and Advertising available via the Library. For a list of other useful resources, visit the General Resources webpage.

Mediatel

A database of media intelligence. It analyses and comments on media industry developments in the UK ; covering press, TV, radio, cinema, cable and satellite, online, outdoor and ambient. Video tutorial.

World Advertising Research Center (WARC)

WARC Advertising and Market Knowledge contains thousands of leading edge articles and authoritative case studies covering areas such as advertising, marketing and media activity. Tutorial.

Communication and Mass Media Complete

Communication & Mass Media Complete indexes over 600 journal titles in the field of communication and media; 370 of these are fully indexed, whilst there is selective indexing of about 230. The database provides full text articles from 240 titles. In addition, it features over 2,500 author profiles, who write in this field. Video tutorials.

General Resources

General Resources contains a list of major university wide databases and search engines, such as the Library catalogue, Discover, Credo Reference, Newsbank and Scopus. Visit the General Resources page for more information.


Free resources

List of free resources

Below is a list of the top 15 free online resources for Marketing, PR and Advertising as chosen by your Academic Liaison Librarian.

Download the full list here.

Marketing Terms

More than just a list of definitions, pages in the interactive glossary include the following features: Definitions, Information, Sites & Articles. All links out to professional tools and resources.

Marketing Sherpa

Marketing Sherpa is a publisher focused on reporting on inspirational stories of customer-first marketing.

Advertising Association

The Advertising Association promotes the role, rights and responsibilities of advertising.

Monash Marketing Dictionary

The Monash University Marketing Dictionary contains definitions and glossaries of key terms.

Advertising Standards Authority

The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media.

KnowThis

KnowThis.com is a leading information and resource website for those involved in marketing, market research, advertising, selling, promotion, and other marketing-related areas.

Campaign

Campaign is the world’s leading business media brand serving the marketing, advertising and media communities.

Marketing Week

Marketing Week defines itself as "your guide to the good, the bad and the ugly in the marketing industry over the last seven days".

PR Week

PRWeek is the world's leading PR and communications publication.

The National Social Marketing Centre

The NSMC is the centre of excellence for social marketing and behaviour change based in the UK.

Digital Marketing Association

Our network of more than 1,000 UK companies access research, free legal advice, political lobbying and industry guidance.

Competition and Markets Authority

Competition and Markets Authority: We work to promote competition for the benefit of consumers, both within and outside the UK. Our aim is to make markets work well for consumers, businesses and the economy.

Outsmart

Information, case studies, data about outdoor advertising.

Brand Channel

Brand Channel offers original news, commentary and analysis from our journalists along with outside contributions, Q&As with leading practitioners and more.

Institute of Promotional Marketing

The IPM celebrates outstanding promotional marketing across the UK.

University of Bedfordshire

Business School Subject Guides» Subjects» Marketing, PR and Advertising